What is EMV?

EMV is a chip technology used globally in place of magnetic stripe. EMV chip technology helps to reduce card fraud in a face-to-face card-present environment, provides global interoperability and enables safer and smarter transactions across contact and contactless channels.

EMV was conceived by EuroPay, MasterCard and Visa (EMV). This group now includes representatives from all major world brands including American Express, Discover, JCB and UnionPay, and makes up the governing body referred to as EMVCo (EMVCo LLC).

Benefits of EMV

Add additional layer of protection and security while being a leader through EMV acceptance

  • Payment protection
  • Payment security
  • Consumer advocate / consumer protection
  • Latest technology
Assist in the protection against fraudulent use and transactions
  • Lost / Stolen cards
  • Counterfeit cards
Ability to obtain new consumers who use EMV chip card acceptance and create a common cardholder experience globally

Why EMV Chip Technology?

EMV provides improved card security and cardholder validation through the use of a microprocessor or “chip” which is embedded in the card. In comparison to magnetic stripe transactions which contain static or never changing-easily obtained data elements, chip cards create unique values or dynamic data (constantly changing) which prevents the use of lost, stolen or counterfeit cards from being used in an EMV accepting, card-present environment.

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