What is EMV?
EMV is a chip technology used globally in place of magnetic stripe. EMV chip technology helps to reduce card fraud in a face-to-face card-present environment, provides global interoperability and enables safer and smarter transactions across contact and contactless channels.
EMV was conceived by EuroPay, MasterCard and Visa (EMV). This group now includes representatives from all major world brands including American Express, Discover, JCB and UnionPay, and makes up the governing body referred to as EMVCo (EMVCo LLC).
Benefits of EMV
Add additional layer of protection and security while being a leader through EMV acceptance
- Payment protection
- Payment security
- Consumer advocate / consumer protection
- Latest technology
- Lost / Stolen cards
- Counterfeit cards